3.03.25: Tinder’s Business Model
Tinder thrives on engagement, meaning they benefit when people keep swiping, always searching for someone better. The paradox? More choices often lead to less satisfaction. If everyone found “the one” and left, their user base would shrink. But they also need success stories—people meeting, getting married, and inspiring others to join. That keeps the app credible. It’s a delicate balance: enough matches to keep users hopeful, but enough frustration to keep them coming back. Whether you find love or just keep swiping, Tinder wins either way. The real question is—are you winning, or just stuck in the loop?
