Call up some friends to see what they're up to. Head to a friend's condo with me, two other guys, and another guy with his girlfriend. Guess who were the only two in matching costumes? Sip on a tequila & tonic. Play Gin Rummy and watch New Zealand vs. Australia in the Cricket World Cup. Decide it's time to venture out. Head to a Halloween party at a co-working space, complete with a pool. One guy's taking a swim. There’s a giant inflatable alien in the pool, and the party is now engaged watching the guy swimming try to get on top of the alien while holding a beer. After several failed attempts, he swims to the edge of the pool, like he didn’t just spend 10 minutes failing to get on top of the inflatable. Grab another drink. Look around and reminisce about when Halloween used to be something I looked forward to. Chat with a guy. Ask what he does. He says "SEO." When probed, he elaborates: "Search Engine Optimization". Real helpful, bud. Book a taxi — home before 11 pm.